How Kemp metered licensing compares to competitors

АPI Тhumbnail

Kemp is committed to offering the best load balancing to customers in the most flexible and convenient way. There are a number of different consumption models in the load balancing industry, some with marked advantages over others. In this article, we will show why customers are choosing Kemp to load balance their applications.


Most of Kemp’s competitor’s load balancing throughput capacity is in one way or another capped. Whether it’s through pooled licensing where you have to purchase multiple separate load balancers and licenses and are capped by the number you decide to buy in advance, or pooled capacity in which you have a single license applying to as many load balancers as you want but there is an overall usage capacity to worry about. From F5 to A10 to Citrix, you face limitations on how much traffic you can manage at once in some form or another. With Kemp metered licensing you have unlimited load balancing capacity because new instances can be launched as and when you need them. This precludes the single biggest cause of shortages and downtime.


Metered licensing, with its flexibility, responsiveness, and usage-based payment scheme, does not just eliminate the pitfalls of fixed capacities but saves money by doing so. Metered licensing means that beyond a low baseline you are virtually certain to exceed, you only pay for the capacity you end up deploying and using, which is always the exact amount you need.

This means, in Kemp’s exclusive metered licensing model, you will never overpay. Compare this to the alternatives offered by competitors like AVI and Pulse. Under such pooled capacity or pooled license deals, you will have to estimate in advance how much usage you will need and provide for that. However, if you’ve purchased an expensive license to cope with rare periods of high traffic, then the large majority of capacity you paid for goes unused and wasted most of the time. This constitutes very poor cost-effectiveness compared to what Kemp can provide.


By offering clearly defined, highly flexible models that require less tailoring to specific clients (because whatever the client’s needs, the required instances can be automatically deployed with metered licensing) Kemp manages to save a tremendous amount of time, trouble and anxiety while still providing a superior end result.

For example, if you wanted to go to Citrix and establish a 100GB three-year subscription with a 50-instance bandwidth pool, not only would it involve a total down payment of $400,000, it would involve working out that you require all these separate purchases and components:

  • Citrix NetScaler Zero-Capacity MPX 14000Z (16x10G SFP+)
  • Citrix NetScaler MPX 14000 Starter Pool 1-year On Premise Subscription to 20Gbps Bandwidth Pool Enterprise Edition
  • Citrix NetScaler MPX 14000 Starter Pool 1-year Extension On Premise Subscription to 20Gbps Bandwidth Pool Enterprise Edition
  • 1 Year Gold Plus Maintenance Citrix NetScaler Zero-Capacity MPX 14000Z

And even then, because capacity is capped, you will always be at risk of slowdowns and outages despite overpaying.

With Kemp, on the other hand, not only do you avoid any hefty upfront costs, but all you would need is one SKU and a metered licensing subscription with features, support and instances included.


Due to the unlimited capacity, ideal pricing system and refreshingly convenient and understandable deployment options it provides, Kemp is the best choice for setting up a flexible, cost-effective and trustworthy load balancing infrastructure for even the most demanding organizational needs.

Download Your Free LoadMaster Load Balancer